Professional
Expertise

Keep human relationships always at the forefront, guiding the team toward effective agency-wide decisions and individual advancement with a positive, growth-oriented, and motivating mindset.

Introduce opportunities for ongoing feedback and intuitive connection via team-centered meeting structures and informal check-ins between managers and team members.

Through clear and motivational communication, establish systems for cross-functional teams of creatives to deliver their best work by fostering a positive and collaborative environment based on clear expectations, shared responsibility, and team success.

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Craft and own creative briefs; concept and review creative to ensure it is on track to build brand and deliver strong marketing performance; management the creative collaboration process from concepting to execution.

Determine and set internal best practices and systems for communication and collaboration.

Ensure the proper suite of technology is available and working for remote-based internal and client teams.

Set goals and expectations for efficient meetings, including redesigning meeting structures to hear from all team members and integrating organizational culture into team meetings.

Lead planning and execution of complex marketing projects, coordinating a large remote teams to deliver creative projects for clients, including website redesigns, branding, digital media, content, and photography and videography.

Lead cross-media marketing strategy, planning, and implementation for agency clients on an annual and quarterly basis.

Direct marketing strategy across owned and earned media channels, including web, newsletters, social media, paid ads, and PR. Manage media planning for paid marketing spends of $30K–$70K annually.

Craft marketing and creative briefs to deliver on key success metrics.

Analyze storytelling, creative and ad performance and KPIs (engagement, CTR, conversions) across digital channels (Newsletters, GA4, Google Ads, Meta, YouTube, OTAs) utilizing platform insights and data aggregation tools; identify and implement opportunities for campaign optimization

Utilize user behavior tracking tools like HotJar and native a/b testing tools within paid platforms to capture feedback, test creative performance and drive internal iteration toward stronger outcomes

Forecast agency workload, resource allocation, and billings to ensure proper project pacing and set business development goals.

Responsible for monthly client invoicing, project billing, and accounts receivable.

Craft brand positioning statements, tone of voice guides, marketing copy, and brand stories for web, paid, earned, and owned media, collateral, and campaigns.

Direct copy briefs for writers; deliver feedback and edit copy to ensure consistent execution, voice, and core story.

Foster positive, productive, and proactive relationships with clients, external vendors, production partners, core stakeholders, and internal teams.

Lead communication with all potential and existing leads to ensure the right services and scopes of work are in place, making collaboration with TMBR productive, enjoyable, and seamless.

Write and manage scopes of work, including budget and timeline, to ensure proper fulfillment of client needs. Track against forecasted budgets and timelines to manage resources effectively.

Lead weekly status meetings for agency teams and clients to ensure proper flow of information, planning, and resource allocation.

Support and lead junior project managers to become experts in internal project management and client communication.

Senior Account Manager at TMBR Creative Agency | 2018–Present
Director of Operations at TMBR Creative Agency | 2018–Present
Project Manager at TMBR Creative Agency | 2015–2018

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Director, Marketing & Fundraising Committee Chair for Wyoming Committee of The National Museum of Women in the Arts | 2021–Present

Marketing Manager at Grand Teton Music Festival | 2014

PR Intern, Team Coordinator, Brand Manager at Signal Theory | 2011–2013

Social Good: Protect Our Water Jackson Hole, Astoria Park Conservancy, Jackson Hole Land Trust, The Nature Conservancy, Population Media Center, National Museum of Wildlife Art, Grand Teton Music Festival, Friends of Bridger-Teton National Forest, Climb Wyoming, Jackson Wild

Outdoor: TGR, Osprey, The Mountain Guides, Alpenglow Expeditions, AMB West

Destination & Hospitality: Visit Jackson Hole, Grand Targhee Resort, Mountain Modern, Rusty Parrot Hotel & Spa, Teton Mountain Lodge, The Million Dollar Cowboy Bar, Stoke Sustainability

Luxury: The Cloudveil, The Glenwood, CLB Architects

Financial: H&R Block, Bank of Jackson Hole, Wind River Capital

Health: North Kansas City Hospital, Merial Animal Health

CPG: Borden Cheese, Cache Valley Cheese

Spirits: Wyoming Whiskey